Bow Wow was born Shad Gregory Moss in Columbus, Ohio, the son of Teresa Rena Caldwell (née Jones) and Alfonso Preston Moss.[2] At age three, he became interested in rap. Under the moniker "Kid Gangsta", he began rapping recreationally at age six; he was also a fan of N.W.A at that age.[3] In 1993, he performed at a concert in Los Angeles, and was noticed by rapper Snoop Dogg, who subsequently gave him a stage name, "Lil' Bow Wow".[4]
In 1998, at the age of eleven, Bow Wow met record producer Jermaine Dupri, who helped shape his career. In 1999, the soundtrack to the movie Wild Wild West featured his song "The Stick Up" with his mentor Jermaine Dupri. At the age of 13, in 2000 he debuted with Beware of Dog under the stage name Lil' Bow Wow. Its debut single was "Bounce with Me", which featured R&B girl group Xscape. The album also included "Bow Wow (That's My Name)" featuring Snoop Dogg, which topped the rap chart,[5] "Puppy Love", and "Ghetto Girls". The Recording Industry Association of America certified Beware of Dog double platinum on March 5, 2001, signifying sales of two million copies.[B
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